Biomimicry or biomimetics is the examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems. To me, this is one of the most exciting scientific endeavors taking place on the planet right now and I am THRILLED to interview Janine Benyus who is one of the world’s leading experts in the field!

Humanity has seemingly forgotten that nature provides us with all the information we will ever need to build a thriving and sustainable world. I mean, the earth has been here for billions of years and it is STILL here. We have veered away from accessing and utilizing this knowledge as we grow, grow, GROW at an unnatural pace bypassing all the incredible wisdom around us.

Biomimicry is a breath of fresh air, utilizing the best of human consciousness, awareness and compassion. Imagine designing buildings, cities and even whole countries based on the principles of how nature works…this is the tipping point in action!

More About Janine

Janine is President of the The Biomimicry Institute, a non-profit organization whose mission is to naturalize biomimicry in the culture by promoting the transfer of ideas, designs, and strategies from biology to sustainable human systems design.

She has authored six books, including Biomimicry: Innovation Inspired by Nature. In this book she develops the basic thesis that human beings should consciously emulate nature’s genius in their designs.